News — New Balance

NEW BALANCE BB550HN1 'BLACK/BLUE'

New Balance’s latest release of their infamous 550 silhouette pays tribute to OG Basketball colorways of the 1980’s - dubbed the ‘Shifted Sports’ Pack. Constructed from a perforated white leather, the sneaker design receives an updated color-blocking style with black along the toebox, collar and lining. A 'Hyper Royal' hue is then added along the heel, 'N' Logo, '550' branding, tongue tag and rubber outsole to complete the look.

Release Info: Registration for the New Balance BB550HN1 has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 5 - 12 US

Price: $150 CAD

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NEW BALANCE BB550W: AUTUMN 2021 COLLECTION

Returning as a 3 (three) Part launch, the New Balance unveils its latest set of their ultra-popular 550 model sneakers. This time around, featuring subtly collegiate basketball-inspired colorways, the BB550 series expands into three all-new colorways, once again upon a White leather/suede base.

Consisting of the BB550WA1 (Navy), BB550WR1 (Purple), and BB550WT1 (Green), each primary color takes center-stage on the much-loved 550 silhouette, sporting simple and wearable two-tone colorways atop a White base. In typical 550 fashion, each sneaker is tooled mainly with a mixed leather upper, featuring perforated and smooth panels, topped with a suede toe-box surround. The thematic hits of Navy, Purple, and Green can be seen throughout the low-cut shoe on the 550 and 'NB' branding, collar panels, heel guards, tongues, and outsoles. Adding to the retro basketball aesthetic of the BB550's are vintage-like yellowed midsoles.

Release Info: The New Balance BB550 releases August 31st, 2021 Online only.

Sizing: Men's Sizing 4.5 - 12 US / Women's Sizing 6 - 13.5 US

Price: $150 CAD

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NEW BALANCE 'PROTECTION PACK' M2002RDA RAIN CLOUD

First introduced by New Balance in 2010, the 2002 sneaker has gained traction for its retro style design, unique detailing and lightweight construction. The silhouette has been reimagined for this upcoming Fall '21 Season as part of the 'Protection Pack', designed with a deconstructed appearance. A follow-up to the previously seen cream-toned 'Sea Salt' colorway, this 'Rain Cloud' Grey example contrasts the tonal look of the former with a mixed grayscale panelling design on its textured suede panels which are layered with visually unfinished edging around the uppers, heel and tongue.

Although the sneaker sees underlays of mesh for breathability and comfort, small coloured embellishments appear throughout the branding and midsole. A tonal grey rubberized 'N' logo sits on each side panel outlined by a white thread embroidery. Completing the look is a weathered grey midsole and black which appears dusted slightly off-white in color matching the upper's grayscale design. New Balance keeps comfort as key with their ABZORB and N-ERGY cushioning technologies to provide support made for wear.

Release Info: Registration for the New Balance M2002RDA has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 4.5 - 12 US / Women's Sizing 6 - 13.5 US

Price: $170 CAD

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NEW BALANCE 'MADE IN USA' M990BL2

Setting in motion the Boston-brand's Fall 2021 Collection, New Balance unveils its latest iteration of the iconic 990 silhouette. Tapping its second (V2) 990 model, NB utilizes premium materials in an understated colorway on the USA-made sneaker. Featuring a grayscale makeup, the V2 990 sports an upper tooled with mixed mesh, pigskin suede, and leather of black, white, and grey tones. A two-tone grey ABZORB midsole sits below, while hits of silver 3M on the upper add subtle contrast.

Release Info: The New Balance 'Made in USA' M990BL2 is now available In-Store and Online.

Sizing: Men's Sizing 8 - 12 US

Price: $280 CAD

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NEW BALANCE 'PROTECTION PACK' M2002RDC SEA SALT

First introduced by New Balance in 2010, the 2002 sneaker has gained traction for its retro style design, unique detailing and lightweight construction. The silhouette has been reimagined for this upcoming Fall '21 Season as part of the 'Protection Pack', designed with a deconstructed appearance. Debuting in this cream-toned 'Sea Salt' colorway, the highlight of the tonal sneaker are the textured suede panels which is layered with visually unfinished edging around the uppers, heel and tongue. Although the shoe seems simple in appearance, small coloured embellishments appear throughout the branding and outsole with touches of blue on the embroidered 'N' logo and rubber midsole as well as a dark pink N-ERGY logo on the top of the midsole. The classic 2002R sits near the heel in a red and blue two-tone colorway while a foam tongue can be seen on the inside of the shoe in yellow to match the heel underlays. A bright white rubber 'N' logo sits on each side panel outlined by a shiny thread embroidery.  Completing the look is a weathered rubber sole which appears slightly off-white in color matching the tonal design. New Balance keeps comfort as key with their ABZORB and N-ERGY cushioning technologies to provide support made for wear.

Release Info: Registration for the New Balance M2002RDC has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 4.5 - 12 US / Women's Sizing 6 - 13.5 US

Price: $170 CAD

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New Balance M2002RDC 'Protection Pack' Sea Salt - 1

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NEW BALANCE BY TOKYO DESIGN STUDIO: SUMMER '21

Tapping its Japan-based collective once again - New Balance unveils its latest capsule by NB Tokyo Design Studio. Utilizing retro and modern aesthetics, the 2 shoes featured in this Summer 2021 Collection offer premium constructions and fresh designs. The Boston-based brand's Tokyo Design Studio draws inspiration from street & menswear fashion as well as technology in their latest creations.

Working atop one of NB's most iconic silhouettes, the 574, TDS gives it a dressy makeover layering luxurious smooth leather and pigskin suede overtop the classic mesh panels. A striking 'Classic Burgundy' contrast can be seen at the heel of the 574 while the often seen 'N' side logo's are remove subtly. Giving the 574 its dressed up look are a welted midsole (cushioned inside with EVA foam), and treaded VIBRAM outsole providing elevated style and usable traction.

Offering a completely different scope from the 574TDU, Tokyo Design Studio unveils its Niobem Concept 2, a technology-based 'sneaker-meets-sandal' silhouette. Covering most of the shoes upper is a breathable mesh material, that is matched by tonal suede overlays, as well as an 'Indigo' blue midsole. Showing off its high-tech features, the Niobem Concept 2 is seen tooled with a VIBRAM outsole for traction and grip on uneven surfaces. Finishing off the sneaker-sandal is an all-new buckle fastening system in place of a traditional lacing.

Release Info: The New Balance by Tokyo Design Studio Summer 2021 Collection is now available In-Store and Online.

Sizing: Men's Sizing 6 - 12 US / Women's Sizing 7.5 - 13.5 US

Price: $260 CAD

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NEW BALANCE 'USA' M990VS2 VERSION SERIES

The second-part to New Balance's 4 Part 'Version Series' 990 collection, the M990VS2 has been unveiled - complete with a set of all-new details never before seen on the silhouette. Following the VS1 990 seen last month, this V2 iteration of the popular M990 silhouette has also been crafted by the brand's highly-skilled shoemakers in its USA workshop. 

Bringing the inspiration down to the roots of the 990 silhouette, the 'Version Series' tells the story of the models transformation throughout the years. This Version 2, possibly the most popular rendition of the 990 is seen in typical New Balance fashion sporting a grayscale palette of mixed tones. Added pack-exclusive details include the high-contrast white lacing, as well as bright red hits at the tongue embroidery, as well as the 'Version 2' tag on the sneaker's sidewall.

Release Info: Registration for the New Balance M990VS2 has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 7 - 12 US

Price: $300 CAD

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NEW BALANCE x JADEN SMITH VISION RACER - 'TEAM AWAY GREY'

New Balance continues its partnership with Jaden Smith after releasing a variety of colorways and iterations of his popular Vision Racer silhouette. The Vision Racer takes inspiration from Jaden’s favourite NB models - the X-Racer and the 1700. The collaborative project continues this Summer 2021 Season, this time around in one of the most neutral iterations thus far. Tailing New Balance’s ‘Grey Day’ Pack, the exotic sneaker boasts a similar palette of mixed grey tones which compliment each other effortlessly on the upper.

The sneaker design is constructed from recycled polyester which is mixed with meshing for a sustainable and environmentally conscience design. The re-grinded midsole in white is formed with a repurposed foam that is complimented by an ice blue outsole. White lacing matches the midsole for a clean and contrasting look. Other features include hot pink Vision Racer Logos that sit in an oversized typography under the sole as well as on the insoles. The chunky styled shoe is also built with New Balance’s signature comfort and support on the heel.

Release Info: The New Balance x Jaden Smith Vision Racer 'Team Away Grey' is now available In-Store and Online.

Sizing: Men's Sizing 4 - 12 US / Women's Sizing 5.5 - 13.5 US

Price: $200 CAD

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