News — 550
NEW BALANCE BB550WTG 'WHITE/CASTLEROCK'
The latest iteration to join the popular New Balance 550 line up is a clean ‘White/Grey’ colorway. Sticking to the two-tone color blocking that the silhouette often sports, the darker shade accentuates details such as the puffy ‘N’ logos, tongue labels, ankle and outsole. White then fills in the rest, taking over the mix of smooth and perforated leather panels along with the midsoles.
Release Info: Registration for the New Balance BB550WTG 'White/Castlerock' has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 4.5 - 13 US / Women's Sizing 6 - 14.5 US
Price: $150 CAD
NEW BALANCE BB550LWT 'CREAM'
The New Balance 550 gained momentum from its collaborative release with Aimé Leon Dore and while the newest colorways come without the New York-based brand's mark, the understated vintage aesthetic lives on. Here, the basketball silhouette opts for creamy off-white hues for its smooth leather uppers, perforated overlays and nylon tongue. Hits of black are added to the puffed 'N' logo's, heel branding, collar and outsole to complete the design.
Release Info: Registration for the New Balance BB550LWT 'Cream' has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 4 - 13 US / Women's Sizing 5.5 - 14.5 US
Price: $150 CAD
NEW BALANCE BB550WBG 'BURGUNDY/CYAN'
The coveted New Balance 550 carries its popularity into 2022, despite a shortage of releases, and now the Boston brand gives consumers another chance to grab a pair with a new colorway. The shoe keeps to its typical smooth white leather uppers, with perforated overlays and a nylon tongue for breathability. Burgundy adds contrast to the collar, outsole and ‘N’ logo, while aqua subtly weaves itself into the branding hits throughout the pair.
Release Info: Registration for the New Balance BB550WBG has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 4 - 13 US / Women's Sizing 5.5 - 14.5 US
Price: $150 CAD
NEW BALANCE BB550HA1 'WHITE/BLACK'
With the 550’s earning its place as one of the most popular silhouettes of the last year, New Balance shows no sign of slowing down the releases - this time, offering the retro basketball sneaker in a simple White/Black colorway. The shoe keeps to its typical smooth White leather uppers, with perforated overlays and a nylon tongue for breathability. Hits of Black coat the puffed 'N' logo's, ankle, tongue tag and outsole to complete the design.
Release Info: Registration for the New Balance BB550HA1 has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 4 - 12 US
Price: $150 CAD
NEW BALANCE BB550HN1 'BLACK/BLUE'
New Balance’s latest release of their infamous 550 silhouette pays tribute to OG Basketball colorways of the 1980’s - dubbed the ‘Shifted Sports’ Pack. Constructed from a perforated white leather, the sneaker design receives an updated color-blocking style with black along the toebox, collar and lining. A 'Hyper Royal' hue is then added along the heel, 'N' Logo, '550' branding, tongue tag and rubber outsole to complete the look.
Release Info: Registration for the New Balance BB550HN1 has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 5 - 12 US
Price: $150 CAD
NEW BALANCE BB550W: AUTUMN 2021 COLLECTION
Returning as a 3 (three) Part launch, the New Balance unveils its latest set of their ultra-popular 550 model sneakers. This time around, featuring subtly collegiate basketball-inspired colorways, the BB550 series expands into three all-new colorways, once again upon a White leather/suede base.
Consisting of the BB550WA1 (Navy), BB550WR1 (Purple), and BB550WT1 (Green), each primary color takes center-stage on the much-loved 550 silhouette, sporting simple and wearable two-tone colorways atop a White base. In typical 550 fashion, each sneaker is tooled mainly with a mixed leather upper, featuring perforated and smooth panels, topped with a suede toe-box surround. The thematic hits of Navy, Purple, and Green can be seen throughout the low-cut shoe on the 550 and 'NB' branding, collar panels, heel guards, tongues, and outsoles. Adding to the retro basketball aesthetic of the BB550's are vintage-like yellowed midsoles.
Release Info: The New Balance BB550 releases August 31st, 2021 Online only.
Sizing: Men's Sizing 4.5 - 12 US / Women's Sizing 6 - 13.5 US
Price: $150 CAD
