News — 990
NEW BALANCE 'USA' M990AL3 TEDDY SANTIS
In April 2021, Aimé Leon Dore’s founder Teddy Santis was appointed as the creative director of New Balance’s ‘Made in USA’ range and now, his debut collection has finally surfaced. The new 990v3 ditches the usual suede overlays for premium leather atop the mesh base, opting for a tonal off-white 'Sea Salt' makeup enhanced by ‘Rain Cloud’ grey and reflective accents. Despite its vintage look, the yellowed soles provide modern comfort thanks to ABZORB and ENCAP technologies.
Release Info: Registration for the New Balance 'Made in USA' M990AL3 Teddy Santis has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 7 - 12 US
Price: $260 CAD
NEW BALANCE 'USA' M990TG3 TEDDY SANTIS
In April 2021, Aimé Leon Dore’s founder Teddy Santis was appointed as the creative director of New Balance’s ‘Made in USA’ range and now, his debut collection has finally surfaced. Alongside the other 990 models, the 990v3 dons a signature NB grey palette constructed from high quality mesh and suede. Tan is subtly woven into the design by way of thin overlays, leaving the only touch of color to the red branding hits at the tongue and heel.
Release Info: Registration for the New Balance 'Made in USA' M990TG3 Teddy Santis has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 7 - 12 US
Price: $250 CAD
NEW BALANCE 'MADE IN USA' M990BL2
Setting in motion the Boston-brand's Fall 2021 Collection, New Balance unveils its latest iteration of the iconic 990 silhouette. Tapping its second (V2) 990 model, NB utilizes premium materials in an understated colorway on the USA-made sneaker. Featuring a grayscale makeup, the V2 990 sports an upper tooled with mixed mesh, pigskin suede, and leather of black, white, and grey tones. A two-tone grey ABZORB midsole sits below, while hits of silver 3M on the upper add subtle contrast.
Release Info: The New Balance 'Made in USA' M990BL2 is now available In-Store and Online.
Sizing: Men's Sizing 8 - 12 US
Price: $280 CAD
NEW BALANCE 'USA' M990VS2 VERSION SERIES
The second-part to New Balance's 4 Part 'Version Series' 990 collection, the M990VS2 has been unveiled - complete with a set of all-new details never before seen on the silhouette. Following the VS1 990 seen last month, this V2 iteration of the popular M990 silhouette has also been crafted by the brand's highly-skilled shoemakers in its USA workshop.
Bringing the inspiration down to the roots of the 990 silhouette, the 'Version Series' tells the story of the models transformation throughout the years. This Version 2, possibly the most popular rendition of the 990 is seen in typical New Balance fashion sporting a grayscale palette of mixed tones. Added pack-exclusive details include the high-contrast white lacing, as well as bright red hits at the tongue embroidery, as well as the 'Version 2' tag on the sneaker's sidewall.
Release Info: Registration for the New Balance M990VS2 has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 7 - 12 US
Price: $300 CAD
NEW BALANCE 'MADE IN THE USA' M990VS1 'VERSION SERIES'
Celebrating the 40th Anniversary of New Balance's iconic 990 model - the Boston-based sportswear giant unveils its all-new 'MADE' series, with monthly releases of the sequential 990 models.
First up of course, the 990 V1 (Version 1) takes center stage in a familiar Grey colorway, crafted in the USA and featuring additional details never before seen on the V1 990 silhouette. Honoring the sneaker first debuted in 1982, the 'MADE' series M990VS1 boasts a traditional blend of suede and mesh on its upper, with a bold White 'N' logo applied to its side in a smooth leather. Bright ruby-red hits denounce the special iteration via tags on the mid-foot and tongue, as well as on the spell-out text seen on the silver 3M heel tab. A set of White laces and a custom insole graphic noting the 'Version Series' sneaker complete the design.
Release Info: The New Balance M990VS1 releases Online at 12:00AM (PST) - Jun 17th. Any pairs that remain will be made available In-Store at a later time.
Sizing: Men's Sizing 4.5 - 12 US / Women's Sizing 6 - 13.5 US
Price: $280 CAD
NEW BALANCE 'MADE IN THE USA' 990 V5
New Balance's most popular and well-sold 'USA-Made' silhouette, the 990 has now gone through 5 different design iterations, with a 6th rumoured for 2022. The version 5 (V5) 990 features the models heritage reimagined through modern technology and construction.
Now seen in an everyday Black colorway, this Women's-exclusive W990BK5 utilizes a greyscale aesthetic perfect for wear throughout the 4 seasons. This 'Made in the USA' sneaker receives a black pigskin and mesh upper, complete with a two-tone white & light grey rubber midsole featuring a silver ENCAP heel wrapping and dual density collar foam. Other details include a TPU support caging and silver 3M reflective detailing on the branding embellishments.
Release Info: The New Balance W990BK5 is now available In-Store and Online.
Sizing: Men's Sizing 5.5 - 8.5 US
Price: $230 CAD
NEW BALANCE 'MADE IN USA' M990GRY
Celebrating 39 years since the silhouette's first debut, New Balance unveils its limited-edition re-release of the classic M990GRY, Made in the USA to the Boston Footwear giant's original specification. Seldom seen in its original Version 1 (V1) shape, the 990's iconic design inspired many of the brand's most popular models, such as the 574, following its release. Having now been iterated in 5 different versions, the 990 V1 still remains one of the most collectable among New Balance fans worldwide.
True to its 1982 construction, the M990GRY sees a mix of tonal grey's on its upper, in a mix of suede and mesh. White contrast details can be seen on the 'N' Logo and lacing, while a reflective 3M tab is added to the heel. A vintage off-white heel support wraps the back of the sneaker, and a pre-ENCAP era EVA foam cushioned midsole complete the 990.
Release Info: Registration for the New Balance M990GRY has now concluded.
Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.
Sizing: Men's Sizing 7 - 12 US
Price: $190 CAD
