News — BOOST
BBC x REEBOK: INSTAPUMP FURY BOOST
Billionaire Boys Club, a label founded in 2003 by Pharrell Williams and Bathing Ape's Nigo - is a considered by many one of the founding fathers of modern streetwear clothing. The brand has seen updates and innovation over the past few years, including but not limited to their ongoing collaboration with footwear-giant Reebok. This Spring 2021's collaboration focuses on an intergalactic theme, dressed up on the Instapump Fury with added BOOST sole technology.
The 2 iterations are both constructed of a Cordura fabric with unique color motifs. The first pair is seen dressed in a light 'Dandy Blue' with black and yellow accents, while the second takes on a military inspiration in a mix of 'Pine Green' with taupe and and muted orange detailing. Both pairs sit atop a white BOOST midsole and gum rubber outsoles and are complete with a mixture of small embellishments that attain to the Collection’s theme. Some of the added details include a rocket ship keychain hang tag, galaxy-printed insoles, and BBC's signature astronaut mascot on the tongue's air pump.
Release Info: The Reebok x BBC Instapump Fury Boost is now available In-Store and Online.
Sizing: Men's 8 - 12 US
Price: $225 CAD
ADIDAS ULTRABOOST 1.0 DNA 'COOKIES N CREAM'
Any fan of the adidas Boost will be pleased to hear of the return of a fan favourite, namely the Ultraboost 1.0 DNA in a “Cookies and Cream”-themed palette. The beloved colorway dresses the silhouette featuring a white and black Primeknit upper, in addition to a black TPU toe and traditional 'Three Stripes' branding. A bright white occupies the lace cage, lacing system and heel tab along with its classic Boost midsole.
The “Cookies and Cream” colorway has been a top contender for popularity when it comes to adidas Ultraboost releases. The palette is simplistic, modern and is perfect for any outfit rotation. The Boost’s support and comfort makes it perfect for any individual whether used for training or casual wear.
Release Info: The adidas Ultraboost 1.0 DNA is now available.
Sizing: Men's Sizing 8 - 12 US
Price: $250 CAD
