Billionaire Boys Club, a label founded in 2003 by Pharrell Williams and Bathing Ape's Nigo - is a considered by many one of the founding fathers of modern streetwear clothing. The brand has seen updates and innovation over the past few years, including but not limited to their ongoing collaboration with footwear-giant Reebok. This Spring 2021's collaboration focuses on an intergalactic theme, dressed up on the Instapump Fury with added BOOST sole technology.

The 2 iterations are both constructed of a Cordura fabric with unique color motifs. The first pair is seen dressed in a light 'Dandy Blue' with black and yellow accents, while the second takes on a military inspiration in a mix of 'Pine Green' with taupe and and muted orange detailing. Both pairs sit atop a white BOOST midsole and gum rubber outsoles and are complete with a mixture of small embellishments that attain to the Collection’s theme. Some of the added details include a rocket ship keychain hang tag, galaxy-printed insoles, and BBC's signature astronaut mascot on the tongue's air pump.

Release Info: The Reebok x BBC Instapump Fury Boost is now available In-Store and Online.

Sizing: Men's 8 - 12 US

Price: $225 CAD


Reebok x BBC Instapump Fury Boost - 1

Reebok x BBC Instapump Fury Boost - 2

Reebok x BBC Instapump Fury Boost - 3

Reebok x BBC Instapump Fury Boost - 4