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NEW BALANCE 'GREY DAY' 2021

New Balance, long standing 'Grey Day' celebrates its iconic monochromatic palette, and the annual festivities continue this Summer with the introduction of 2 new silhouettes. This 2021 'Grey Day' sees the introduction of the 'Un-N-Ding' deconstructed 574, as well as a greyscale 57/40 coinciding with the recent launch of the new sneaker.

Simple for everyday wear, the 574 model partakes in the celebration constructed primarily in suede and overlayed with mesh materials that sport a shimmering golden finish. Removal of the classic 'N' logo on the outside wall is balanced by the addition of an embroidered 'New Balance' logo on the inside suede wall of the sneaker. Other details include vintage off-white hits on the midsole, heel wrap, and laces, as well as gold highlights on the heel tab and tongue tag.

Complimenting the retro 574 is its modern new relative - the 57/40, also seen here in its 'Grey Day' motif. Utilizing a blend of different shades atop the upper, the 'Grey Day' 57/40 sees light, medium, and dark greys, contrasted by white on the lacing, tongue tag, and oversized 'N' logo, as well as a perfectly tooled off-white midsole.

Release Info: The New Balance 'Grey Day' Collection is now available In-Store and Online in limited quantities.

Sizing: Men's Sizing 4 - 12 US / Women's Sizing 5.5 - 13.5 US

Price: $120 - 130 CAD

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AIR JORDAN 1 RETRO HIGH OG 'METALLIC COURT PURPLE'

Jordan Brand serves up a familiar colorway in its iconic Air Jordan 1 Retro High OG, this time around as a Women's-exclusive. This Summer Season sees the release of a 'Metallic Court Purple' AJ1 which borrows design cues from the 'Metallic Purple' before it. A similar 'Court Purple' dresses the Wings, Swoosh and collar which is wrapped in a satin material at the top giving it a glimmering finish while a matching purple outsole adds additional contrast. The rest of the hi-top sneaker keeps the design simple in a smooth white leather. 

Release Info: Registration for the Air Jordan 1 Retro High OG 'Metallic Court Purple' has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Women's Sizing 5.5 - 12 US

Price: $230 CAD

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NIKE AIR MAX VIVA 'BARELY ROSE'

The Nike Air Max Viva is a newer shoe design from Nike, revamping some of the brand’s most iconic and well known sneakers and adding a modern touch to it. This women’s exclusive release features plush collaring, unique detailed patterning, and intricately placed stitching. The shoe is designed with a premium leather and textile upper in a “Barely Rose” hue. The padded collar around the ankle makes for a sleek look in black along with a black heel tab and tongue tag to match. The sole style and cushioning gives the shoe a heightened appearance while also providing traction and durability. 

The Air Max unit known throughout many of Nike’s releases in the heel is made with flexible foam that provides a snug feel. Other details include the new detailed pattern on the outsole which adds a utility inspired look in a mix of Barely Rose and Sail. The lacing system also sees an upgrade featuring 2 separate laces that sit across the shoe’s side panels made from a durable tech chord in the same “Barely Rose” hue. 

Release Info: The Nike Air Max Viva 'Barely Rose' is now available In-Store and Online.

Sizing: Women's Sizing 5.5 - 8.5 US

Price: $180 CAD

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AIR JORDAN 3 RETRO 'RUST PINK'

Jordan Brand plays with a new 'Rust Pink' colorway as part of a Women’s-exclusive release of the timeless Air Jordan 3 Retro silhouette. The sneaker is constructed with a 'Rust Pink' nubuck upper along with 'Sail' off-white colored leather at the tongue, collar and eyelets. Highlights on the mid-top retro include 'Bright Crimson' accents, embroidered Jumpman branding on the heels and a white midsole to complete the look.

Release Info: Registration for the Air Jordan 3 Retro 'Rust Pink' has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Women's Sizing 5.5 - 8.5 US

Price: $255 CAD

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JOYRICH L.A - SUMMER '21

Founded in 2007, L.A-based JOYRICH is a fashion imprint who's Seasonal and Capsule Collections draw inspiration from the 80's and 90's street culture. From unique graphic prints and embroideries, to vibrant colors, JOYRICH creates streetwear that allows for a unique expression of style. From Snoop Dogg, and Billie Eilish, to Playboy and Coca-Cola, Simpsons, Reebok and many more - JOYRICH's portfolio of collaborative projects is seemingly endless.

This Summer '21 Season sees the introduction of all-new silhouettes, cuts, and graphics to the JOYRICH line. With a focus on its classic Teddy Bear, this Collection sees a re-imagination of the brand's classic mascot in the form of 'Luxe Teddy' and 'Plush Teddy' imagery. Utilizing mixed textures, and different cuts, graphic pieces feature detailing such as raised text, embroideries over graphics, and new printing applications. In addition to the T-Shirt offerings, JOYRICH's Summer Collection is highlighted by a set of all-new lightweight Essentials Cargo Pants.

Release Info: The JOYRICH L.A '21 Collection is now available In-Store and Online.

Sizing: Women's Sizing XS - L US / Men's Sizing S - L US

Price: $100 - 275 CAD

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AIR JORDAN 11 LOW WOMEN'S 'BRIGHT CITRUS'

Ushering Jordan Brand into its Summer 2021 Season, a selection of both on-court and off-court sneaker releases have been introduced in a slew bright colorways, some new and some retro. Straight out of the archives, the brand taps the classic 2001 'Bright Citrus' Air Jordan 11 Retro Low for revival, tooled with recognizable finishings in a color-palette perfect for the upcoming warmer months.

This time around featured as a Ladies-primary release, the 'Bright Citrus' AJ11 Low receives an iconic crisp white upper done in a blend of smooth and patent leather. The low-cut sneaker also receives contrasting hits of 'Bright Citrus' orange seen on the outsole, as well as the tongue tag and '23' branding at the heel.

Release Info: The Air Jordan 11 Low Women's 'Bright Citrus' is now available Online only. Any remaining pairs will be made available In-Store at a later time.

Rules: One pair per customer, multiple orders or orders placed with multiple units will be cancelled and subject to a non-refundable processing fee.

Sizing: Women's Sizing 5.5 - 12 US

Price: $240 CAD

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NEW BALANCE BB550CL1

The New Balance 550 silhouette has seen much popularity since the vintage low-cut basketball sneaker's re-release as part of the brand's collaboration with Aimé Leon Dore. Originally debuted in 1989, the P550 model joined the Boston footwear label's long list of timeless designs. Now as part of a heavy push through 2021, the BB550 sneaker is set to take on a host of new colorways/iterations.

This latest rendition of the 550 sneaker comes in the form of a multicolored palette of bold and bright colors featuring a mix of green, navy, red and yellow for an all-around retro sportswear aesthetic, vivid for the Summer Season. The silhouette is constructed from a primarily white leather base as seen on most of the styles making the colors stand out boldly and is a must have for anyone’s wardrobe rotation.

Release Info: Registration for the New Balance BB550CL1 has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 8 - 12 US

Price: $150 CAD

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NEW BALANCE 'MADE IN THE USA' 990 V5

New Balance's most popular and well-sold 'USA-Made' silhouette, the 990 has now gone through 5 different design iterations, with a 6th rumoured for 2022. The version 5 (V5) 990 features the models heritage reimagined through modern technology and construction. 

Now seen in an everyday Black colorway, this Women's-exclusive W990BK5 utilizes a greyscale aesthetic perfect for wear throughout the 4 seasons. This 'Made in the USA' sneaker receives a black pigskin and mesh upper, complete with a two-tone white & light grey rubber midsole featuring a silver ENCAP heel wrapping and dual density collar foam. Other details include a TPU support caging and silver 3M reflective detailing on the branding embellishments. 

Release Info: The New Balance W990BK5 is now available In-Store and Online.

Sizing: Men's Sizing 5.5 - 8.5 US

Price: $230 CAD

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