News — Feature
ADIDAS Y-3: SPRING / SUMMER 2024 COLLECTION
Continuing adidas and Yohji Yamamoto's renegade exploration of elevated sportswear, Y-3's Spring/Summer 2024 collection focuses on the concept of Contra-Natural - a world in which the duality between the organic and the synthetic produces unexpected beauty. With visceral juxtaposition as its ethos, the collection offers a nod to the delicately poised tension at the heart of the Y-3 brand: adidas' legacy of sporting innovation coming together with Yohji Yamamoto's elegant, avant garde, aesthetic philosophy.
From concept to execution, the idealogical collision of the natural and the artificial manifests in a bold, collection-wide, color palette. The brand's signature pantones are all present - Y-3 Black, Solid Gray, and White - but this season they're complimented with Clay Brown, Mesa, Shadow Red, and Mint. Staying true to the collection's thematic impetus, the quartet of new colors takes inspration from the process of oxidation, with nature taking over metal, turning rusty burgundy into an acidic mint.
Release Info: Y-3's Spring/Summer 2024 Collection is now available Online and In-Store at SNEAKERBOX Metrotown.
Price: $115 - $780 CAD
