Since its revival last year by Teddy Santis and his fashion imprint 'Aimé Leon Dore', the New Balance 550 silhouette has regained much of its popularity for its vintage basketball aesthetic. With much international attention under the spotlight, the brand continues to play with new colorways and interpretations of the classic retro model this 2021 Summer Season.

Three new colorways start off dressed primarily in a classic white leather styling with contrasting overlays along the side logo, outsole, collar and tongue. The first plays with a brighter 'Canary Yellow' hue, a bit more bold than the other two muted releases. The second, sees the same colored panels as the former, this time in a washed vintage sportswear-inspired 'Maroon' burgundy. Finally, the most simple of the trio, a Black iteration sticks with a darker neutral contrast. The BB550 silhouette also utilizes suede along the toebox for added texture in a slightly greyish tone for a vintage feel. 

Release Info: Registration for the New Balance BB550 LI1/LA1/LM1 has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 4 - 12 US / Women's Sizing 5.5 - 13.5 US

Price: $150 CAD


New Balance BB550LA1, BB550LI1, BB550LM1 - 1

New Balance BB550LA1, BB550LI1, BB550LM1 - 2

New Balance BB550LA1, BB550LI1, BB550LM1 - 3

New Balance BB550LA1, BB550LI1, BB550LM1 - 4

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