The New Balance 550 silhouette has seen much popularity since the vintage low-cut basketball sneaker's re-release as part of the brand's collaboration with Aimé Leon Dore. Originally debuted in 1989, the P550 model joined the Boston footwear label's long list of timeless designs. Now as part of a heavy push through 2021, the BB550 sneaker is set to take on a host of new colorways/iterations.

This latest rendition of the 550 sneaker comes in the form of a multicolored palette of bold and bright colors featuring a mix of green, navy, red and yellow for an all-around retro sportswear aesthetic, vivid for the Summer Season. The silhouette is constructed from a primarily white leather base as seen on most of the styles making the colors stand out boldly and is a must have for anyone’s wardrobe rotation.

Release Info: Registration for the New Balance BB550CL1 has now concluded.

Rules: One (1) entry per person Online + One (1) additional entry per person on our Instagram.

Sizing: Men's Sizing 8 - 12 US

Price: $150 CAD


New Balance BB550CL1 - 1

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