Continuing their partnership dating back to 2012, Puma and BMW - 2 of the most notable names out of Germany join forces once again to unveil this 2020 M-Sport collection.
To kick off the Summer 2020 season, Sneakerbox set out to highlight Puma's M-Motorsport collection alongside the legendary 1980's BMW E30 M3. With an emphasis on aesthetic and artistic direction, the team has produced a campaign of static and dynamic shots that focuses on the history of motorsport and retro sportswear.
Combining Streetwear, Sportswear, and Motorsport, the Capsule collection is highlighted by Puma's all-new RS-X³. Capturing the iconic colors of BMW's famed M-Sport franchise, the collaborative iteration embodies the history of innovations in technology by both brands through every era of Motorsport and Sportswear.
Blue stands for BMW, red for motorsport and violet for the unique combination of the two.
- Wolfgang Seehaus
(then BMW interior designer)
The BMW E30 M3, etched into history as one of the earliest examples of BMW's M-badged cars, and is without question, one of the most collectable automotive items of any era. The iconic M3, an 80's icon, was born for the track and cut for the road. To this day, this very M3 is considered by BMW as one of the most successful touring cars in its motorsport DNA, winning countless races around the world during its production years between 1986 and 1992.
Release Info: The Puma x BMW M-Motorsports Collection is now available online, and at all Sneakerbox locations.
Sizing: Men's sizing 8 - 12 / S - XL
Price: $50 - 150 CAD
Credits:
Photography/Videography:
@chrismeetschris
Location & Car:
Autocraft Autobody
12524 Vickers Way, Richmond, BC
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